Poh Heng Jewelry
2021 / Singapore / Jewelry Retail Store / Built
The Brief
To redesign and enhance the Poh Heng retail experience, crafting a store that is welcoming and conducive for self-browsing.
The new retail experience is intuitive which promotes an enjoyable customer journey along with efficient staff circulation. The inspiring and engaging product display and customer interaction takes center stage in the store.
The new retail experience is intuitive which promotes an enjoyable customer journey along with efficient staff circulation. The inspiring and engaging product display and customer interaction takes center stage in the store.
Design Concept
An Equilibrium between Tradition and Modernity.
A future classic Poh Heng that embraces heritage.
A store experience that appeals to today’s shoppers and yet reflective of tradition.
A future classic Poh Heng that embraces heritage.
A store experience that appeals to today’s shoppers and yet reflective of tradition.
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Interior Brand Assets
